The Philippines continues to shine on the global tourism stage, securing multiple top honors at the 2025 World Travel Awards. The country was once again named Asia’s Leading Beach Destination for the eighth time, Asia’s Leading Dive Destination for the seventh consecutive year, and Asia’s Leading Island Destination for the second year in a row.
The Department of Tourism (DOT) was also recognized as Asia’s Leading Tourist Board, underscoring its efforts to position the Philippines as a premier global
destination. Meanwhile, Boracay was named Asia’s Leading Luxury Island Destination, and Clark Freeport Zone earned the title of
Asia’s Leading Meetings and Conference Destination - a strong affirmation of Central Luzon’s growing role as a business and leisure hub.
Tourism Secretary Christina Garcia Frasco said the awards “reaffirm the country’s place among the world’s premier destinations,”
emphasizing continued efforts to create sustainable tourism growth and empower local communities through meaningful livelihoods.
Tourism remains a major contributor to the Philippine economy, accounting for nearly 9 percent of GDP in 2024. According to the World Travel and
Tourism Council, the industry is projected to contribute ₱5.9 trillion to the economy this year - over 20 percent of total GDP -
and support 11.7 million livelihoods, nearly a quarter of all national employment.
These global recognitions do more than boost national pride - they drive renewed traveler interest, increased flight activity, and stronger regional
tourism flows. For advertisers, especially those utilizing airport media, this means expanding opportunities to connect with audiences
in moments of travel inspiration and intent.
Airports like Clark International Airport, now an award-winning meetings and conference destination, are key gateways for both business and leisure travelers.
Such recognition garners credibility that widens the horizons for many, especially advertisers.
With travel momentum on the upswing, regional airport advertising becomes an essential platform for brands to engage with high-value travelers -
positioning their message within the excitement of exploration and discovery.
As the Philippines cements its standing as Asia’s premier destination, brands have the chance to align with that same story -
becoming part of the country’s tourism success and the journeys that define it.
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