For Bacolod-Silay Airport (BCD), business is booming as it undergoes substantial enhancements to accommodate the growing number of tourists heading to Negros Occidental. The Civil Aviation Authority of the Philippines (CAAP) has approved a PHP205 million fund for the expansion of the airport's passenger terminal, with the goal to improve passenger experience.
Like serendipity, this development could not come at a better time as Bacolod City reported a steady growth in tourism, welcoming 125,491 same-day tourists in 2024. The influx of visitors has boosted local businesses in the food, retail, and transportation sectors .
One of the region's unique attractions contributing to this tourism surge is the "Manok ni Cano Gwapo," a six-story hotel shaped like a giant rooster. Located in Talisay, Negros Occidental, this architectural marvel has been recognized by Guinness World Records as the world's largest building in the shape of a chicken, memetic as it may be.
The airport's expansion is expected to further stimulate tourism by improving accessibility to such distinctive destinations. The Department of Tourism supports these developments, recognizing the potential of enhanced infrastructure in promoting regional attractions.
It's all about visibility for various brands. The initiative to improve and expand Bacolod-Silay Airport is a boon for brands as it can accommodate more advanced media formats in the future. And with Negros Occidental’s steady growth in tourism, brands can align with it’s colorful character and create truly visual and cultural medley’s that work best with Digichive’s displays.
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