Clark International Airport (CRK) in Pampanga has taken a step towards enhancing passenger experience by partnering with DITO Telecommunity to provide high-speed Wi-Fi services. This collaboration aligns with CRK's vision of becoming a world-class air gateway, offering passengers reliable internet connectivity powered by DITO's 5G infrastructure.
The partnership includes a hefty PHP 50 million investment over the course of two years, introducing free Wi-Fi access throughout the airport. Passengers can now sit back and reap all the benefits and enjoyment of seamless internet connectivity. Additionally, DITO has installed working tables equipped with charging stations and SIM vending machines at key locations within the airport, further enhancing the travel experience.
This initiative is a natural course as CRK continues to gain momentum in the aviation industry. In 2024, the airport was named "International Airport of the Year – Philippines" at the TDM Travel Trade Excellence Awards – Asia, highlighting its commitment to exceptional passenger services and contributions to regional economic growth.
Not only does CRK’s partnership with DITO improve passenger experience, it also greatly opens new avenues for digital media advertising. This is especially relevant for Digichive, the ad concessionaire currently managing media placements at Clark, Kalibo, and Bacolod airports.
With faster and more reliable Wi-Fi, Digichive can explore various innovative media formats that can deliver high-impact ads that will greatly benefit any brand.
With these recent developments, Digichive is in a great position to scale up its digital media offerings and deepen its value proposition in the airport advertising space.
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